#ReadyforPregnancy marks World Breastfeeding Week 2020
Breastfeeding is a very personal choice and may not be for every mother for varying reasons. However, we’d like to take this opportunity to provide information and support to those who are interested in breastfeeding which gives your baby the best start in life.
“Breastfeeding lowers the risk of getting breast and ovarian cancer in the future, naturally uses up many calories a day (so helps shift those extra pounds gained in pregnancy) and can help build a strong bond between mother and baby," said Anne Deans, Consultant Gynaecologist and Obstetrician, and Chief of Service for Obstetrics and Gynaecology at Frimley Health NHS Foundation Trust.
"Any amount of breastfeeding can have a positive effect but the longer a mother breastfeeds, the longer the protection lasts and the greater the benefits.
“We are aware that some first time mums may struggle with breastfeeding in their early weeks, but we want them to know that having the right support at the right time can make all the difference. Locally the Breast Feeding Network will be providing extra support for women who are breastfeeding for the first time.
“Partners can go to antenatal or breastfeeding sessions too. Learning the same information and discussing it together can be really helpful, especially in the early days when everything is new and may sometimes feel overwhelming. Women are more likely to breastfeed for longer if they have their partner’s support. It can be a bonding experience for the whole family.
“Breast milk provides natural (germ killing) antibodies that help your baby fight infections like tummy bugs, diarrhoea, colds and chest and ear infections.”
#Readyforpregnancy has been created with the help of local women and families via Maternity Voices Partnership, an independent NHS advisory group run by local women that work with staff at hospital maternity departments, and other bodies such as Healthwatch, to ensure the service is tailored to local need by listening to families’ feedback.
Emma Taylor, representing Maternity Voices Partnerships in the Thames Valley area, said: “It’s so important that women have all the information they need to make their own informed choices before and during pregnancy, and this campaign will help them to make small changes that will make big differences to both them and their baby.”
In addition to the monthly focuses, the campaign will promote the ‘Planning for pregnancy’ online tool developed by Tommy’s charity to give women/couples all they need to know about how to improve the health of their future pregnancy and child.